Agenda Day 1

Up to this point the main focus of the sector has centred on mechanical engineering, not software and data. As such, competency in this area is lower yet the current and future levels of competency required represent a huge shift. Digital technologies are profoundly transforming the way people work, societies and the business landscape. With almost every industry in a process of disruption, we are experiencing more uncertainty than ever. In this new digital age we need to adapt to fast-changing circumstances. Understanding structural changes and business implications and how organisations will capture value from digital transformation is key. What are the key mechanisms to capture value from digital transformation? What the main pitfalls? This workshop will help leaders to find their way through the digital transformation maze.
Session objective
This workshop aims to provide participants with an introduction to the knowledge and tools required to capture value from digital transformation.
What will be covered
· Competition in digital marketplaces
· From stand-alone products to connected products
· Business model Innovation
· Dealing with digital disruption
· Capturing value in digital ecosystems
· Leadership and organisation vis-à-vis digital transformation
Key take-aways
At the end of the course participants will have acquired the key knowledge and tools to develop a value capturing road map for their companies to lead the on-going digital transformations, before old and new competitors make them irrelevant.

Gianvito Lanzolla

Professor of Strategy, Head of the Faculty of Management, Founder and Direc
CASS Business School

10:00 AM - 10:45 AM IP in M&A: Part I, Adding Value to the Business

Vicky McNiff, Head of IP, Aker Solutions
As the global economy races towards an information-based economy, and demand for innovation in the oil and gas sector increases, the value of intellectual property will continue to play an increasing role as the driving force behind future M&A activity- companies now view IP as keystones of business architecture.

Vicky McNiff

Head of IP
Aker Solutions

10:45 AM - 11:30 AM IP in M&A: Part II, The Merge

Mergers are complex and enormous in their scale making activities such as the merging of IP teams and databases incredibly difficult. Understanding efficiencies in this process and doing this in a way that does not bring in other elements of the law is vital to a successful and quick merge. Attend this session to learn what these efficiencies are and how you might implement them in future.

11:30 AM - 12:10 PM The Ten-Minute-Snapshot

The Ten-Minute Snapshot is a series of 10 minute-long demonstration drives from our event partners designed to give you a unique insight into how their solutions can directly assist you in your endeavour to solve your needs (3 industry slots available)

12:10 PM - 1:10 PM Networking Lunch and Business Card Collection

12:10 PM - 1:10 PM Lunch and Learn hosted by Withers & Rogers

1:10 PM - 2:30 PM Session reserved for Hogan Lovells

Mark Marfe, Partner , Hogan Lovells Jeff Whittle, Partner, Hogan Lovells

Mark Marfe

Partner
Hogan Lovells

Jeff Whittle

Partner
Hogan Lovells

2:30 PM - 3:00 PM Networking Coffee Break and Business Card Collection

3:15 PM - 4:00 PM Case-Study: A Selection of Tullow’s New and Innovative Tools

Shahrokh Mohammadi, Head of Development Technology, Tullow Oil
Focusing on the application of the IP, a case study demonstrating what the technology does, what its key benefits are, why the product was developed in the way that it was, and why they decided to act how they did.

Shahrokh Mohammadi

Head of Development Technology
Tullow Oil

4:00 PM - 4:45 PM Case-Study: A Selection of New and Innovative Tools

Stéphane Bombino, Intellectual Property Lead (Group), Subsea 7
In this case-study, Mr Bombino will lead you through two new and innovative examples of tools and methods at Subsea 7, delivering a briefing on their key uses and reasoning for decisions made during development and strategies for related IP. The lessons learnt and suggestions moving forward will form part of the conclusion and allow you to better shape your own strategies.

Stéphane Bombino

Intellectual Property Lead (Group)
Subsea 7

4:45 PM - 6:00 PM Chairperson’s Closing Remarks, End of Conference Day 1, and Oil & Gas IP Reception Drinks

The reception drinks are optional and precede the Burns Supper

6:00 PM - 9:00 PM Oil & Gas IP Burns Supper

This is your chance to unwind with your peers at your annual Burns Supper and enjoy a drink or two in an informal, relaxed atmosphere, while ‘toasting the haggis’ on the eve of the annually celebrated Scottish event!