23 - 25 March, 2020 | Hilton London Kensington, London, United Kingdom
Dr Geetha Basappa, Senior Patent Engineer at Baker Hughes GE

Dr Geetha Basappa

Senior Patent Engineer
Baker Hughes GE

Check out the incredible speaker line-up to see who will be joining Geetha.

Download The Latest Agenda

Conference Day 1

Tuesday, March 24th, 2020

10:30 AM Panel Discussion: Open Innovation in the Energy Industry

·         During the R&D stages of development, when several parties are involved in the innovation of products, the importance of ownership and protection at the end can often be misunderstood and undervalued
·         How can these collaborative journeys be best navigated to maintain the most open and productive relationship between all parties?
·         What strategies are key when keeping product innovation and IP development in tandem and what needs to be established from the outset?  

11:45 AM How to Communicate the Value and Complexity of IP to Non-IP members of the Business

·         While IP assets often appear within a company’s balance sheet, a lack of effective value creation and management can leave IP to be undervalued
·        What IP strategies should be implemented into a business’ corporate strategy to ensure maximum commercial value?
·        How should you communicate the complexities of IP strategy to the executive board?