Dr Geetha Basappa

Senior Patent Engineer
Baker Hughes GE

Check out the incredible speaker line-up to see who will be joining Geetha.

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Conference Day 1

Tuesday, March 24th, 2020

10:30 AM Panel Discussion: Open Innovation in the Energy Industry

· During the R&D stages of development, when several parties are involved in the innovation of products, the importance of ownership and protection at the end can often be misunderstood and undervalued

· How can these collaborative journeys be best navigated to maintain the most open and productive relationship between all parties?

· What strategies are key when keeping product innovation and IP development in tandem and what needs to be established from the outset?

11:45 AM How to Communicate the Value and Complexity of IP to Non-IP members of the Business

· While IP assets often appear within a company’s balance sheet, a lack of effective value creation and management can leave IP to be undervalued

· What IP strategies should be implemented into a business’ corporate strategy to ensure maximum commercial value?

· How should you communicate the complexities of IP strategy to the executive board?